The first hour
What a leadership team should do — and refuse to do — in the first hour of a reputational event.
The first hour decides the shape of the next month. Facts are thin, pressure is high, and the instinct is to fill silence with reassurance.
Establish what is known, what is unknown, and who owns finding out. Say only the first category aloud.
Every promise made in the first hour becomes a measurement in the second week.